HARMAN debuts in-vehicle contextual alerts for Euro NCAP 2026
At MWC 2025, HARMAN, a subsidiary of Samsung Electronics Co., Ltd., and HERE Technologies have announced their collaboration to develop advanced, direct, cloud-based vehicle-to-everything (V2X) driver assistance systems that deliver in-vehicle contextual alerts and assist automotive OEMs in complying with Euro NCAP 2026.
The collaboration focuses on HARMAN Ready Aware, an advanced digital vehicle-to-cloud software service that provides in-vehicle contextual alerts at the opportune moment, enhancing a driver’s situational awareness at intersections and various road hazards. Robust, scalable, and secure, it is now available to OEMs for both new production and existing connected vehicles in North America, Europe, and India.
“HERE and HARMAN will collaborate to deliver accurate, dynamic road alerts that can improve vehicle safety for drivers and support OEMs in meeting evolving NCAP requirements for connected and software-defined vehicles. Our goal is to support OEMs as they address safety challenges, including informing the vehicle about potential hazards ahead, while accelerating time to market for their products,” says Anssi Saarimäki, Senior Director Product Management, ADAS and Automated Driving Solutions, HERE Technologies.
Ready Aware supports more than 15 use cases, ensuring drivers receive precise, relevant, and near real-time contextual insights for improved situational awareness. It alerts drivers to potential hazards, including objects on the road, wrong-way drivers, and stationary vehicles. It is the first vehicle-to-network (V2N) production-ready offering to deliver latency-sensitive ‘hard braking ahead’ alerts, warning drivers of sudden impending congestion.
Ready Aware employs data from road hazards, intersections, and connected vehicles to improve drivers’ contextual awareness. Its cloud-based analytics engine utilises digital twins and machine learning to better comprehend the environment in near real-time and provide more accurate insights. This generates and associates a confidence score for each individual road hazard, enhancing overall precision and reducing false positives. HARMAN Ready Aware automates the entire experience, allowing drivers to maintain their focus on the road ahead. It heightens drivers’ awareness even beyond their own line of sight or a car’s onboard sensors.
Easy to deploy, scalable, and cost-effective, Ready Aware offers several seamless integration options. It can be deployed to existing connected vehicles using over-the-air (OTA) updates as well as to new production vehicles. Ready Aware is hardware agnostic, operates over both 4G and 5G, Android or Linux, and is designed to be future-proof. It supports additional latency-sensitive use cases between vehicles and pedestrians for future upgrades over the cloud.
Ready Aware integrates seamlessly with other HARMAN Ready products to enhance consumer experiences. For example, it comes pre-integrated with the HARMAN Ready Connect 5G Telematics Control Unit (TCU). It is also compatible with HARMAN Ready Vision, providing immersive audio and visual cues that deliver the right information at the right time within the driver’s line of sight. Ready Aware can additionally be deployed through the Ready Link Marketplace, a unified digital commerce platform for deploying apps, vehicle features, and in-vehicle experiences that enable automakers to unlock recurring revenue opportunities.
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