Heitec rebrands all Rittal electronic packing systems products
Since 2015, Heitec has been establishing step by step its own international network of distributors who now distribute the standard products and are able to realize system solutions. 25 countries are covered by 14 new distributors who can provide local customer support. In Russia, Italy and the UK, sales are still handled by Rittal.
To complete the acquisition of the product portfolio, all product names are now being converted in a rebranding process, for example Ripac becomes HeiPac. Roland Chochoiek, Executive Vice President Business Unit Electronics said: “It is our intention to underline the Heitec-specific attributes we added to those of the Rittal line, which we will also continue to support. With this we will offer electronic design and manufacturing services in addition to our comprehensive subrack and housing portfolio. This allows us to provide our customers with the most suitable overall solution, from housing components to complete systems.” The image depicts customer-specific Maxi versions up to 30 HU, having been rebranded from Ricase to HeiCase.
The rebranding process will be completed by the end of the year, following which Heitec will offer the complete product and service portfolio worldwide under their its brand.