Hide those unsightly TV screens
At IFA 2018, Samsung Electronics and UK-based design and architectural magazine Dezeen announced the winner of their ‘Dezeen x Samsung Ambient Mode Design Competition’, held from June 25 to August 3, focused on the evolving usability of the Ambient Mode.
“Kinetic Decor,” designed by Matthew Cockeril, Stephen Waller and Peter Hälldahl of UK and Denmark-based Swift Creatives, was honored with the grand prize and €8,000 prize money for best demonstrating how the Ambient Mode feature in Samsung’s QLED TV transforms the TV into something meaningful, even when switched off.
The Ambient Mode allows the QLED TV to blend into the living room and the surrounding space by mimicking the wall’s color and displaying desired content and information such as the news, weather, photos and music.
To enter the competition, entrants submitted their best Ambient Mode designs using static or animated images. The contest awarded €29,500 in total prize money, reflecting Samsung’s ambition to celebrate talented designers and acquire premium concept and design quality from all around the world.
The winning design “Kinetic Decor” is a digital re-staging of the ‘mobile’ concept, with the live movements of the design’s fish becoming more animated as a room’s lighting increases or a user approaches. The submission especially received high marks for its connectivity with Ambient Mode content that is already available today.
“Our design aims to bring calm and a beautifully dynamic structure into the living space,” said Swift Creatives team member, Matthew Cockeril. “We were motivated to apply because of the unique way Samsung’s display technology supports designs that are responsive and sensitive to the people within the space it sits.”
Alongside the grand prize winner, four finalists were shortlisted with their designs exhibited as special displays within the Samsung Electronics booth at IFA 2018. The designs include “Time Frame,” displaying the outside scenery on the TV; “Bird Clock,” picturing birds sitting on a power line to indicate time; “Architectural Extension,” a virtual space like the balcony that creates the illusion of extended space; and “Sphere,” displaying graphics of the Earth’s rotation matched with relevant content and data, including photos, news and friends’ social media posts.
To extend the ecosystem of Ambient Mode, Samsung Electronics will roll out a Software Development Kit (SDK) in beta version later this year.
Samsung Electronics – www.samsung.com
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