Honda, Sony launch Afeela with microLED external display
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With all the focus on the merger of Nissan, Honda and Mitsubishi, and the launch of the Honda Series 0 platform, spare a thought for Afeela.
This is the result of the joint venture between Honda and Sony to implement all kinds of technologies in the next generation of vehicle designs. The car, costing from US$89,000 to $102,000, comes with Level2+ ADAS and its own AI agent, as well as a free subscription for the first three years.
Naturally most of the tech is around the sound system, but one of these personalisation technologies, developed by AUO in Taiwan and on show at CES 2025 this week in Las Vegas, is a microLED screen on the outside of the vehicle to display all kinds of messages.
The Micro LED Media Bar on Afeela uses a high contrast, brightness, resolution, and ultra-wide viewing angle, showing charging status and vehicle details with unobstructed visibility. But it can also display personalized content on the media bar, such as videos, pictures, and unique messages.
In an understatement, “The media bar, as part of Afeela, revolutionizes the way people interact with mobility,” says the company.
“Our partnership with Sony Honda Mobility marks an industry milestone—the first application of Micro LED displays on a vehicle’s exterior,” said Dr. Frank Ko, CEO and President of AUO. “Media Bar, the exterior display of AFEELA, not only showcases information; it adds personality and engages with the world around it. Together, we realize human-centered mobility, making Media Bar a truly iconic feature of AFEELA that enhances interactive user experience and personalization.”
“At Sony Honda Mobility, our vision is to redefine mobility by merging cutting-edge technology with human creativity to inspire innovation and new possibilities,” said Yasuhide Mizuno, Representative Director, Chairperson and CEO of Sony Honda Mobility Inc. “Collaborating with AUO has enabled us to push the boundaries of vehicle design and interaction. AFEELA’s Media Bar exemplifies the transformative potential of display technology to reshape the relationship between people and mobility, and we look forward to future innovations through this partnership.”
www.auo.com; www.shm-afeela.com/en/
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