Hotspot usage to reach 120 billion connects by 2015, says In-Stat
“The hotspot market is in a continuous state of flux. Now over a decade old, the market is still undergoing significant changes in usage and business models,” says Amy Cravens, Senior Analyst. “Wi-Fi hotspots have become a service used to attract customers to other product offerings, rather than a standalone offering. Whether the product is broadband, mobile service, or a cup of coffee, Wi-Fi is being layered on top of core offerings as a competitive differentiator.”
According to the market research firm, hotspots will continue to be a key factor in mobile operators’ data offload strategy. Worldwide hotpot venues will increase to over 1 million in 2013. While transportation and convention centers only account for a small percent of venues, they account for nearly 30% of total connects. Asia Pacific has emerged as the preeminent hotspot market, largely due to recent renewed investment in venue deployment.
Notebooks continue to account for the majority of connects in the hotspot market; however, the rate of smartphone and tablet access is increasing rapidly.
Visit In-Stat at www.in-stat.com