How Do Engineers in Europe Really Buy? New Webinar Reveals Fresh Insights
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By
Udo Bormann
TREW Marketing, GlobalSpec, and Elektor release 2025 marketing insights focused on Europe’s technical buyers
On July 17, 2025, Elektor, in partnership with TREW Marketing and GlobalSpec, will host a live webinar examining key findings from the 2025 State of Marketing to Engineers report, this time with a sharp focus on European engineers.
As buying behavior evolves across industries, the report reveals that engineers in Europe are more skeptical, more reliant on technical publications, and less trusting of AI-generated or overly branded content than their global peers. The webinar will explore what this means for marketing and sales teams targeting technical audiences in the industrial and electronics sectors.
Key Topics:
- Where engineers across Europe go for trusted product research
- Which types of content (datasheets, white papers, video) drive engagement
- How AI, video, and influencer strategies are playing out across regions
- Actionable recommendations for localization and content trust-building
Speakers:
- Wendy Covey, CEO, TREW Marketing
- CJ Haight, Content Marketing Manager, GlobalSpec
- Udo Bormann, Senior Marketing Manager, Elektor
- Moderator: Brian Tristam Williams, Editor, Elektor
The webinar is free to attend and is part of the Elektor Academy Pro series.
Register here: https://streamyard.com/watch/QrhdpftdYUZn
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