Hyundai Mobis invests in HD imaging Radar startup

Hyundai Mobis invests in HD imaging Radar startup

Business news |
By Christoph Hammerschmidt

Hyundai Mobis has invested an unspecified, but “substantial” sum in the company Zendar. The start-up company is dedicated to the development of high-resolution imaging radar. With imaging performance on par with lidar sensors, such systems are expected to enable automated driving at SAE level 4 and above.

Imaging radar is considered a next-generation differentiated radar. Data from radars located in the front, rear and corners of a vehicle are converted into integrated signals in downstream computers to create a 360° all-round image of the environment.

Unlike conventional radar, imaging radar uses data generated by multiple radar sensors, which can significantly increase detection accuracy. The technology is expected to support the spread of autonomous driving based on radar sensors with reasonable prices and high performance comparable to lidar sensors.

Zendar is a start-up founded in 2017 by engineers who graduated from the University of California, Berkeley, and specialise in the development of imaging radars. The company has differentiated technological expertise in imaging radars based on proprietary fusion algorithms.

“Improving automotive radar systems with the traditional approach of adding more and more antenna channels is not very practical,” explained Sunil Thomas, chief business officer of Zendar. “Hyundai Mobis’ investment reinforces our belief that Zendar’s distributed aperture approach is the future of automotive radar because it offers significantly higher performance than traditional radar systems without adding hardware costs.”

Hyundai Mobis, the world’s seventh largest nuclear automotive supplier and a subsidiary of Hyundai Motor Group, plans to apply its hardware design and integrated software development expertise to Zendar’s fusion radar technology. “We will not only develop our own technologies, but also collaborate with global companies that have various original technologies to strengthen our status as a leading mobility platform provider that combines software and hardware,” clarifies Young-bin Kim, vice president and head of planning at Hyundai Mobis.

Hyundai Mobis already has its own sensor technologies for autonomous driving, such as cameras, radars and lidars, and is working with Velodyne and Motional (a joint venture with Aptiv) to improve the relevant technologies.

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