Hyundai Mobis shows world’s first rollable automotive display

Hyundai Mobis shows world’s first rollable automotive display

Technology News |
By Christoph Hammerschmidt

The Korean automotive supplier Hyundai Mobis has succeeded in developing the world’s first rollable display for automotive applications. Users can adjust the display size depending on the situation. When rolled up, the display takes up minimal space, creating new options for interior design.

The screen of the rollable display unit can be unfolded to different extents depending on the need. It can be rolled out to more than 30 inches and offers four driving modes with different screen sizes in QHD resolution. When the vehicle is parked, the screen disappears into its housing. Driving users can roll up the screen to just a third of the display with only the minimum driving information required. The display scales up to two-thirds when navigating; it can be switched to full-screen mode with a 16:9 aspect ratio to watch videos when the vehicle is parked or when charging an electric vehicle.

The manufacturer plans to introduce the rollable display, some of which has already been introduced in the smartphone and television markets, to the automotive market and win orders from overseas. The primary target groups are North American and European luxury brands. The technology has proven to be reliable and durable and is attracting interest from many customers worldwide.

The rollable display is mounted where the navigation system is currently installed on most cars. When retracted, the display takes up little space and is therefore expected to revolutionise vehicle interior design, according to the developers. In recreational and family vehicles, the display can be mounted on the ceiling between the front and rear seats and folded down, or it can be installed on the side next to the seats.

The Hyundai Mobi’s roll-up display is available in either QHD or higher resolution. The company says it can produce large displays of 30 inches or more. The biggest feature of the rollable display is its lightweight structure with minimal installation space. Only 12 cm (about 4.7 inches) of depth is required for the rollable display to be installed near the driver’s seat.

In today’s in-vehicle infotainment (IVI) market, in-car entertainment display technology is becoming the new growth engine. Existing LCDs are rapidly being replaced by super-sized OLEDs of 20 inches and larger.

With this in mind, Hyundai Mobis has been working on the development of rollable displays for the past two years. So far, the company has developed the instrument panel (cluster), 360° surround view monitor (SVM) system and head-up display (HUD), focusing on the integrated infotainment functions. This has led to a milestone in the development of this world-first new technology.

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