Identiv to make 25m IoT Pixel Tags as Wiliot ramps up

Identiv to make 25m IoT Pixel Tags as Wiliot ramps up

Business news |
By Nick Flaherty

Technology developer Wiliot has signed its largest-ever single order for its battery free IoT Pixel tags.

The order for 25m tags with strategic partner Identiv represents an important milestone for Wiliot and the Ambient IoT ecosystem. This is the first part of an even larger order to be delivered to a major new customer, says the company.

Wiliot is tapping the production capacity of smart tag manufacturers such as Identiv and Avery Denison to retool systems previously used to produce RFID tags, to now make its IoT Pixels, which have all the essential components of a programmable computer.

“This agreement with Identiv represents an inflection point for Wiliot and the Ambient IoT,” stated Wiliot CEO Tal Tamir. “It demonstrates the enormous manufacturing scale that the industry offers to us, while also bringing a leading producer of smart and specialized tags into the Ambient IoT ecosystem – a market that is growing to include many of the world’s largest IoT and telecommunications companies. Global demand for our IoT Pixels is surging and the collaboration with Identiv, alongside other leading manufacturers, will ensure we’re well-positioned to deliver.”  

The IoT Pixels are stamp-sized computer tags that cost pennies, attach to any product or packaging, and power themselves by harvesting the energy from radio waves transmitted by other IoT devices. 

“The Ambient IoT in many respects represents the future of our industry, as it promises enormous potential in making all businesses more intelligent and connected,” said Steven Humphreys, Identiv’s CEO. “We’re proud to be working with Wiliot to build this Ambient IoT – leveraging our existing RFID manufacturing processes to demonstrate that sophisticated devices can be made in very large quantities for just pennies,” added Humphreys. 

The Ambient IoT builds on the foundational work done by the RFID industry and takes it to the next level – with tags that continuously communicate in real-time and don’t require employees or consumers to tap or scan in order for them to communicate. Ambient IoT devices can sense and protect data with encryption and privacy controls and – unlike previous generation IoT devices – they can be embedded into other products because there are no batteries that need to be changed. 

In fact, the future market for Ambient IoT and Wiliot’s IoT Pixels is so large that manufacturers are also investing in new production systems to capitalize on this paradigm shift.

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