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Immersive engineering with new spatial content

Immersive engineering with new spatial content

Market news |
By Wisse Hettinga



Sony and Siemens to enable Immersive Engineering with new spatial content creation system designed with and for Siemens Xcelerator

Siemens and Sony Corporation are partnering to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new XR head-mounted display (HMD), SRH-S1 – designed using Siemens’ NX software, a core solution used across Sony to design its industry leading products.

On stage at Realize LIVE in Las Vegas, Seiya Amatatsu, Head of Sony’s XR Technology Development Division, detailed how his team relies on Siemens’ NX™ software from the Siemens Xcelerator portfolio to help develop a new HMD. The SRH-S1 includes an XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Sony has been using the Siemens Xcelerator portfolio as its primary product engineering software since 2015, at an accelerated pace.

“Sony succeeded in implementing NX in the fastest schedule in the world and we were able to improve our design process productivity by 25%. Although significant advancements have been made with NX, I wanted to achieve further evolution with a product that brings innovations allowing direct editing in an immersive environment. I believed that could be realized with Siemens and as a result, the XR head-mounted display was developed that could bring innovative products to market more rapidly,” said Sony’s Amatatsu.

Sony’s XR head-mounted display is a fundamental part of the forthcoming NX Immersive Designer, an integrated solution that combines Siemens’ industry leading product engineering software, NX, exclusively with Sony’s breakthrough XR technology to deliver immersive design and collaborative product engineering capabilities.

“At Sony, we are committed to creators. In every line of our business, we want to enable creators to create, and the SRH-S1 does just that. Our head-mounted display and dedicated controllers lets you create more intuitively in a fully immersive environment, allowing you to move freely between the virtual and real worlds — collaborating and creating with colleagues around the world in real time, – and it will enable more innovation,” explained Hirohito Kondo, Deputy General Manager, XR Business Development Division, Product Management Department of Sony.

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