Instore retail-analytics box tracks visitors’ smartphones

Instore retail-analytics box tracks visitors’ smartphones

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By eeNews Europe

Built with Kerlink’s low power IoT reference design, the system combines Kerlink’s Wirnet iFemtoCell-evolution indoor gateways and its Wanesy Management Center with Smart Traffik’s instore data analytics solution and plug-and-play SmartBox. The two companies also built a Wi-Fi tracking anchor that anonymously collects store visitors’ smartphone signals in real-time. The system then records/tracks shoppers’ journeys in stores, including time spent at specific displays or in various sections. Its combination with other data provides store owners and managers with valuable retail intelligence that can be used to increase foot traffic and sales, as well as measure effectiveness of marketing campaigns, thus increasing loyalty.

“Many studies have shown that today’s customer wants to be valued and recognized,” said Smart Traffik CEO Laurent Simonin. “More than three out of four shoppers like it when they receive product offers or promotions based on their purchasing history from a retailer, indicating a desire for a more-personalized shopping experience. This new retail-analytics solution designed and built with Kerlink will empower retailers to get the smart data they need to better engage with their customers.”

Kerlink –

Smart Traffik –

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