Interior system can be adapted to vehicle use cases

Interior system can be adapted to vehicle use cases

By Christoph Hammerschmidt

With autonomous and connected driving, new use cases for driving come into focus. This has a massive effect on the interior design of the cars. The Austro-Canadian supplier Magna has now presented a concept for an interior that can be adapted to different target applications.

With its concept, Magna goes beyond Volvo’s recently introduced interior design in that the company took several different usage models into account. Magna used rich digital and in-market consumer research in China, Europe and the United States to understand the views of the consumer when it comes to their personal experiences with seats. After observing consumers in their daily lives, Magna created a seating platform focused on delivering the ideal user experience. From carrying cargo and fostering conversation on a long car ride to enabling a mobile meeting space during a ride share – the supplier is developing reconfigurable seating solutions and technologies to reshape the vehicle cabin.

“The concept is driven by the belief that while the vehicle occupant experience will be very different with the introduction of mobility and autonomy, the functional basics will remain the same: passengers want convenience, flexibility and comfort,” said Mike Bisson, President Magna Seating. “This approach has essentially helped us create seats that adjust to the consumer, instead of having the consumer adjust to seats.”

The newly unveiled Magna concept seat ecosystem includes three specific configurations; each boasting its own set of features and technologies including:

Car Sharing

  • Cargo mode, including on power long rails and seats that slide up under the IP for maximum space
  • Flexible hardware to create various cargo options
  • Mobile app interface to preconfigure a cargo mode (min, max, left or right side)

Long Road Trip

  • Campfire seating with stadium swivel on power long rails
  • 4-way headrest sleep support
  • Pixelated vibratory / haptic massage seat for  optimal blood flow
  • In-cabin communication
  • Personal sound zones

Autonomous Ride Sharing

  • Conference seating with stadium swivel, reversible on power long rails
  • Available Seat Signal that indicates which seat is available in a ride sharing vehicle
  • 3-wide seating
  • Easy to clean trim covers
  • Personal sound zones
  • Object detection


These different usage models, in turn will have a significant impact on the electronic systems to be installed, from infotainment to lighting.


Related articles:

Volvo envisions autonomous vehicles as revolutionizing travel

Faurecia, Hella make interior lighting ready for autonomous driving

Osram dnynamizes interior lighting


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