JLT Mobile Computers buys French partner

JLT Mobile Computers buys French partner

Business news |
By Nick Flaherty

JLT Mobile Computers has completed the acquisition of its long time French sales partner ID Work.

ID Work now becomes JLT France, with ID Work founder Philippe Briantais providing continuity as managing director of the new operation. The acquisition represents the next step in JLT’s growth strategy, and the establishment of a dedicated French sales office will significantly strengthen the company’s ability to support its customers and partners in the important French market. 

Founded by the French entrepreneur and industry veteran Philippe Briantais in 2013, ID Work has established JLT on the French market and been driving sales through a country-wide network of system integrators and resellers. During that period, France has grown into one of JLT’s largest and most important markets in Europe. With the acquisition, JLT is establishing a local sales office and will forge closer relationships with its French customers and sales partners.

JLT’s core competence, products and services with rugged mobile computer hardware and software mesh well with the company’s French market focus on warehousing and food industry logistics where JLT devices are deployed in all sorts of vehicles. Among key JLT customers in France are seven large distribution centres serving one of the leading French supermarket chains. 

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“This acquisition will be of great value to our French partners and customers,” said Philippe Briantais, founder of ID Work and newly appointed managing director of JLT France. “We have been an authorized JLT sales partner for nine years and our customers have always known they can rely on the superior quality, performance, and reliability of JLT computers. They will value JLT’s increased sales and support presence, and the company’s obvious commitment to the French market.”

“ID Work has been a close partner and done a terrific job in introducing the JLT brand and our products on the French market and setting up a growing network of sales partners throughout the nation,” said Per Holmberg, CEO of JLT Mobile Computers Group. “With this acquisition we now have the opportunity to work more closely with, and paying even greater attention to the specific needs of, our French partners and customers. I’m thrilled to be able to continue to work with Philippe Briantais as we drive our expansion in France further.”

As a result of the acquisition, JLT will establish a local French office trading under the name JLT Mobile Computers France SAS and with its own personnel. ID Work’s business and all of its customers and sales partners in France will transition into the new JLT company. JLT is already in the process of recruiting technical and commercial sales managers for their new French office and has also set up a dedicated French language version of its website.

The acquisition and French office formation is executed at a time where JLT is seeing a swift recovery from the Covid-19 related decline in 2020.

JLT recently launched the Android-based JLT6012A rugged vehicle-mount computer and has established its new JLT Software Solutions subsidiary with the aim to develop software and services that will provide competitive advantage and new business opportunities for JLT’s core products.

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