LED TV backlight price erosion continues among poor orders visibility
The global downturn along with poor orders visibility triggered a significant decline in the price of LEDs for TV backlight applications. According to the market researchers from LEDinside, the price level has dropped by 5 to 7 % in Q4 alone. In some product segments, the decline reached 7%.
Though the average TV screen size will rise in 2012 from 38.6" to 40.1", which will have some mitigating effort on the price erosion, and large-size, high-resolution TVs will become the highlights in LED backlight demand, the market researchers believe that the decline will continue in 2012 as a consequence of the soft demand.
In 2013, TV size is in an uptrend; the proportions of 50”, 55”and 60”TV will gradually increase and drive the LED backlight market demand. At present, the major design pattern of large-size TV design still focuses on edge type-lit TV model, and the the quantity of LED backlight usage volume for 50-60”LCD TV is about 130-150. In the future, TV sizes above 70” will target high-end customers.
In addition, 4K2K high resolution (3,840*2,160) makes up the resolution shortage of large-size TV, and LCD panel manufacturers in Japan, Taiwan and mainland also bring out 4K2K TV panel in succession. According to LEDinside, the improvement of TV panel resolution will raise LED backlight module brightness, which means the quantity of LED backlight usage volume will increase by 30-50% in TV of the same size.
Largely driven by price drop, LED TV penetration rate in 2013 is expected to reach 90%. The price of CCFL backlit LCD TV has almost reached production cost, which makes the price drop space quite limited. As the improvement of direct type-lit LED backlight LCD TV specifications and technologies in 2013, the usage volume for quantity of low cost direct type-lit LED TV usage will be further reduced by 30%. It is expected that in 2013, the price gap between low cost direct-lit LED TV and CCFL backlit TV can have the same price level with CCFL backlight LCD TV will go to zero.
The major suppliers of direct-lit white HB LED packages are Samsung, LGIT (LG Innotek), Unity, and AOT. In light of HB white LED usage in the most popular 32”TV, direct-lit LED TV uses 21 LEDs, and slim direct-lit LED TV uses about 40-44 LEDs; the number of LEDs used in 46”direct-lit LED TV is around 72, and goes to 80 in the slim type; there are about 100 LEDs in 50”direct-lit LED TV, and 130 LEDs in 55”slim direct-lit LED TV.
LEDinside points out that the sales performance of overall LCD TVs is not positive, and CCFL LCD TV is exiting the market more rapidly.
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