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LG Mobile breaks through 3D barriers, highlights future of 3D technology

LG Mobile breaks through 3D barriers, highlights future of 3D technology

Technology News |
By eeNews Europe



While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.

O’Brien’s keynote illustrated technology’s important role in the evolution of entertainment and culminated with the presentation of LG’s latest technological breakthrough, the LG THRILL™ 4G exclusively on AT&T.

From early forms of entertainment such as black and white TV to the growing popularity of smartphones as today’s hot entertainment platform, O’Brien stressed the importance of the need for continued advancements in technology. LG Mobile will lead the way, contributing to 3D technology adoption with the barrier breaking LG THRILL 4G.

"The objective of the entertainment industry has always been to make the experience more real and life-like," said O’Brien. "LG will change the game again by giving everyone an easy and accessible way to interact with the content they love – and do it in a more realistic and authentic manner than any 3D experience we’ve seen yet."

Continuing the trend of technology pushing the boundaries of entertainment, LG Mobile is focusing on addressing the three main barriers to the mass adoption of 3D technology: accessibility, technology and content.

Accessibility: 3D devices are currently thought of as too expensive, but LG THRILL 4G will be competitively priced for wider accessibility.

Technology: Using new mobile 3D parallax barrier technology, the LG Thrill 4G eliminates the need for expensive and bulky 3D glasses, making the 3D experience seamless. Additionally, LG THRILL 4G enhances smartphone features with tri-dual configuration technology, including a 1GHz dual-core processor with dual-channels and dual memory, to enhance speed and performance.

Content: LG consumer insights indicate users most often interact with entertainment on their mobile phones through user generated content and gaming. In a strategic partnership between LG Mobile and YouTube, handheld users will be able to create and share their own 3D content in new and exciting ways. Additionally, in partnership with Gameloft, 3D games come preloaded on LG THRILL 4G.

"With each new technological breakthrough, entertainment becomes more genuine and believable," acknowledged O’Brien. "3D enabled mobile devices will be the next step in the natural evolution of entertainment technology, and breaking accessibility, technology and content barriers will be crucial in helping make sure all consumers have access to this next generation entertainment platform."

For further information: www.lgmobilephones.com.

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