LG ramps up OLED TV panel production in 2015
Currently producing 8,000 panels the proposed production ramp up will see LG looking for growth in a technology that many of the company’s rivals have rejected on cost grounds.
LG Display and its sister company, the world’s second largest TV maker LG Electronics Inc, have been the biggest proponents of OLED TVs, which they hope will give them a competitive edge compared with rivals as the technology matures.
The LG companies claim that OLED technology is superior to liquid crystal display (LCD) technology, offering better picture quality as well as lower power consumption. However, production costs are higher which makes OLED TVs several times more expensive than LCD sets.
Samsung Electronics Co Ltd, the world’s biggest TV manufacturer, has declared the company plans to put any OLED technology plans on hold. Samsung believe that OLED the technology is not ready yet for mass consumption because of the price tag associated with the technology. As a result Samsung plans to focus on quantum dot technology instead.
In 2014 LG Display completed building a $640.58 million factory to increase production of OLED TV panels.
TV pricing seems to be a key battleground moving into 2105. LG Electronics’ 65-inch ultra high-definition OLED TV launched last year was priced at more than $10,000, which is more than three times the price of a comparable LCD TV from the same company.
The emergence of quantum dot TVs has become a threat to OLED technology’s commercial future. Quantum dot technology is easier to implement and offers improved picture quality at much a cheaper cost than OLED.
Samsung will focus quantum dot this year with new products expected to be launched by the end of February 2015. Samsung claims that OLED TVs are too difficult to manufacture cost effectively and the production cost challenge will not be overcome within the next two or three years.
LG Electronics is also planning to launch its own quantum dot TVs alongside OLED products during 2015 and will adopt a two-track strategy.
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