The core element of the lighting concept is an LED strip located beneath the windscreen that highlights various functions in colour. For example, the concept – christened ID.Light by Volkswagen – accompanies the driver as he gets in by signaling that the car is ready to drive and that it has been unlocked or locked. It highlights information from assistance and navigation systems and announces brake requests and incoming phone calls. In conjunction with the navigation system, ID.Light helps the driver to get through the traffic in a relaxed manner: Flashing, it recommends changing lanes and can warn the driver if his ID.3 is in the wrong lane.
ID.Light also supports voice control: the vehicle occupants receive feedback on their voices via a light signal. The light indicates whether the voice assistant is answering the driver or the passenger.
The signals from ID.Light are intuitive and easy to understand because the technology uses familiar colours, claims Valentina Wilhelm, User Experience Designer at Volkswagen. For instance, a full battery is displayed in green, while a warning, such as when braking, is red.
Overall, the technology is very reminiscent of the digitally addressable LED strips developed by the ISELED consortium, though Volkswagen does not comment. The lighting concept also has a component for external communication: as the driver approaches the car, a small animation runs on his LED matrix headlights.
The ID.3 is the first model of a planned family of battery electric vehicles from Volkswagen. Production is scheduled to start in November, with first deliveries expected in spring 2020.