Lighting heavyweights close strategic gaps in their offerings
New retrofit LED lamps cover the most popular application segments for incandescent bulbs. Philips rolled out a 20W LED luminaire for general lighting deployment that effectively will replace 100W incandescents. Osram aims a little bit lower; their new offerings replace – and displace – incandescent bulbs in the 40W and 60W segment that typically is used for basic illumination in living rooms. Of course, the LEDs are much more energy efficient – instead of 40W the Osram replacement Classic A40 consumes only 8 W; its brighter counterpart A60 will consume some 12W. This translates into savings in the energy bill of some 100 euros (German price level provided), accrued over the operating lifetime of 15 years. At a price level of less than10 euros, the new bulbs are positioned to effectively displace conventional incandescent bulbs and even the CFL lamps, sold in most countries as "energy saving lamps". All these new retrofits are equipped with an E27 screw-in socket like the incandescent bulbs.
The Osram A40 version shines with an intensity of 470ll. The Philips 20W offers 1521 lumen – enough to enlighten not only living rooms and offices but also sceptics.