LpS 2012 – The strategic background behind the event
Over the past few years, the lighting sector has been strongly affected by LED technology. Unfortunately, it isn’t an easy task for organizations in highly dynamic environments to find the right strategic directions.
Here we are especially talking about the dimensions of the technological orientation. How do we recognize, judge and combine the most diverse technology trends in the most varied disciplines?
In order to help, every year the LED professional Symposium and Exhibition summarizes the important success factors in the area of lighting, based on the following four strategic pillars: Background Strategies, Engineering Methodologies, Technology Trends and Strategic Partnerships.
In order to be able to understand the strategic approach of the LpS, it would be best to explain the four pillars in a little more detail:
The Background Strategies are the overriding drivers of the LED market. Market developments and regulatory factors play a big role here. This year this first pillar is made up of EU regulations, market developments in the industrial environment and implementation tendencies in real projects.
“Remarkable museum architecture calls for equivalently high-quality lighting technology. LED light sources lend themselves to provide for a pleasant and informative visual experience whilst avoiding damage due to light exposure. The lecture discusses lighting strategies design approaches and explains implemented lighting technologies in recently completed museums.” explains Prof. DI Andreas Schulz, CEO, LichtKunstLicht AG.
The second LpS 2012 pillar illustrates the Engineering Methodologies. Technical systems don’t change randomly, but rather follow clearly defined laws – the so-called Trends of Engineering System Evolution (TESE). This year the specially developed workshop with the title “Working Beyond Competition” is devoted to the topic of patent rights in connection with TESE.
“Successful high technology companies recognize that a comprehensive intellectual property portfolio can be of substantial value. One key component of the intellectual property portfolio is patents. In virtually every situation a patentee’s interests are best served if the patentee follows a strategy focused on either circumventing competitive patents, or securing commercially valuable solutions or something else. The workshop concentrates on competitive patent circumvention techniques applying TRIZ, an innovation methodology used by GE, Siemens, Intel, Samsung, LG and other leading companies, worldwide. The approach will also enable the attendees to strengthen their own IP and to use trends of engineering system evolution for developing a “patent firewall” around your own patent," illustrates Prof. DDr. Sergei Ikovenko, Massachusetts Institute of Technology
The construction of the third pillar, “Technology Trends” is very elaborate and at the same time, challenging. The “Technology Trends” cover the “winning approaches” for luminaires, lamps and modules focusing on new system approaches, new components and the most up-to-date design techniques. The topics were chosen by the LpS 2012 Advisory Board, made up of international LED and lighting experts. They used a comprehensive and objective selection process and analyzed future trends – facilitating successful strategic technology decisions needed to be made by companies the world over.
The LpS will deliver the latest information about state-of-the-art technology and developments within the entire range of topics that Solid State Lighting encompasses. It starts with LED and light conversion technologies in the areas of research and practice, and goes on to optics, driver IC’s
and driver modules. Other topics that are covered are the corresponding production and material technology aspects, standardization, measurement and reliability. This year there is also one session dedicated to the application area “outdoor lighting”. These LED lighting technologies have a big influence on the development of new lighting solutions and are applied in all areas of lighting.
Besides the 26 lectures, this year there will also be three Tech-Panels. These are meant to facilitate the exchange of expert knowledge through discussions with the participating attendees. The topics of this year’s Tech- Panels are: OLED, Thermal Management and LED Lamp Technologies.
The fourth pillar stands under the concept of “Strategic Partnerships”. It forms a very important network of leading research and industrial partners without whose support the strategic orientations would not be viable. These are the partnerships which, in the end, make new, common projects possible.
The strategic background and aspiration of the LpS is to provide the participants and visitors with the four dimensions of orientation towards “Background Strategies”, Engineering Methodologies”, “Technology Trends” and “Strategic Partnerships” on a yearly basis and to arm them technologically, help them derive the right conclusions and to establish partnerships in Bregenz.
If something new is to be created, whether it is innovations, new partnerships or new orientation impulses, the framework conditions should not be neglected. The environment is relevant and can be a decisive factor. This is one of the reasons that Bregenz was chosen as the site of the LpS. It was a strategic decision to make a place where many people enjoy their holidays, take pleasure in the arts and relax, the venue for this type of event. No big city. No conference centre. Just an inspiring place on a lake with explosive scenery to round off the strategic objectives of the LpS.
The whole event landscape, especially in the area of LED, has grown immensely, which imposes polar questions on the numerous organizers as well as the participants and exhibitors. The goal of the LpS event is to become the leading LED technology event in Europe using the above mentioned objectives – to really experience innovations and strategic new orientations in Bregenz.
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