“The technology revolution in the automotive sector is changing how cars are built,” said Alwin Bakkenes, Managing Director of Luxoft Automotive. “We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design, but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”
The MBUX platform is a next-generation infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz. The UX technology platform that powers it was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience. Besides Luxoft, a number of other suppliers and technology expert companies (including Bosch, Nvidia and Xilinx) were involved in the development of Daimler’s rather sophisticated MBUX (Mercedes-Benz User Experience) platform.
The system connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience. This helped to create the emotional connection between the car and its driver, Luxoft executive Makkenes says.