Magna attacks pickup truck market with electric 4WD powertrain

Magna attacks pickup truck market with electric 4WD powertrain

Market news |
By Christoph Hammerschmidt

EtelligentForce features Magna’s eDrive technology at the front and its eBeam electrified beam axle at the rear. It can tow up to 14,500 pounds – on par with typical ICE counterparts in this truck segment. It can provide a total peak power of up to 430 kW – 250kW from the rear axle and 180kW from the front axle.

“EtelligentForce comes at a pivotal time – particularly in the North American auto industry where pickup trucks are at their height of popularity and one of the last segments to become fully electric,” said President of Magna Powertrain, Tom Rucker. He highlighted the circumstance that this system delivers the environmental benefits of an electric powertrain while maintaining the capability and utility of conventional ¾-ton and 1-ton trucks.

In addition, the Magna solution omits the need for architectural changes to the vehicle and is widely customizable for automakers to prioritize key performance attributes. According to the designers, the new eBeam will replace traditional beam axles, accommodating existing suspension and brake systems, and avoiding the need for expensive redesign of existing truck platforms. These benefits help automakers simplify the transition toward electrification of these vehicle segments.

With fewer moving parts than a comparable ICE powertrain, the EtelligentForce requires less maintenance. “EtelligentForce will enable businesses and consumers to put their trucks to work, whether on the construction site or enroute to their favorite vacation destination – all while helping to reduce emissions,” added Rucker.

As the momentum toward vehicle electrification accelerates, Magna is setting up a new EV center at its U.S. headquarters in Troy, Michigan. The specialized team will be dedicated to preparing the EtelligentForce solution to launch in the North American EV market from 2025, in addition to other EV products.

Related articles:

LG, Magna launch electric drive JV

Hitachi shrinks in-wheel drive for compact EVs

Volvo goes all-electric, sells online only

Torque-vectoring dual-clutch unit requires only one motor for e-cars

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