Mediatek adds GenAI and ray tracing to automotive chips

Mediatek adds GenAI and ray tracing to automotive chips

New Products |
By Nick Flaherty

MediaTek has launched four automotive SoCs (systems-on-chip) to add generative AI to its in-cabin chipsets

The Mediatek Dimensity Auto Cockpit chips support Nvidia’s Drive OS and scale from CX-1 for premium designs through the CY-1 and CM-1 to the CV-1 for entry-level vehicles.

To support deep-learning capabilities, the Dimensity Auto Cockpit chipsets integrate a state-of-the-art ARM v9-A system and NVIDIA’s next-gen GPU accelerated AI computing and Nvidia RTX ray tracing graphics.

The AI-enabled Dimensity Auto Cockpit platform runs large language models (LLMs) in the car, allowing vehicles to support chatbots, rich content delivery to multiple displays, driver alertness detection, and other cutting-edge AI-based safety and entertainment applications. Running applications locally offers improved security, plus speed and latency benefits. To further protect user data, the Dimensity Auto Cockpit incorporates hardware-based security features with support for the latest automotive safety standards.

“Generative AI is transforming the automotive industry in the same way that it has revolutionized the mobile market with more personalized and intuitive computing experiences,” said Jerry Yu, Corporate Senior Vice President and General Manager of MediaTek’s CCM Business Group. “The Dimensity Auto Cockpit portfolio will unleash a new wave of AI-powered entertainment in vehicles, and our unified hardware and software platform makes it easy for automakers to scale AI capabilities across their entire lineup.”

The RTX GPU supports ray tracing for realistic visuals and lighting effects in games, plus AI upscaling and frame generation for fast, fluid action. Users can even take advantage of advanced video conferencing features, including AI gaze correction and AI-based audio enhancement.

“Generative AI and accelerated compute are reshaping the automotive landscape,” said Ali Kani, Vice President of Automotive at Nvidia. “The new Dimensity Auto chipsets harness NVIDIA’s graphics and AI technologies, helping deliver fresh in-vehicle user experiences, added safety and security capabilities, and enhanced connectivity services spanning across vehicle segments.”

To help lower bill-of-material costs, the Dimensity Auto Cockpit CX-1, CY-1, CM-1, and CV-1 chipsets are highly integrated. The built-in multi-camera HDR ISP supports front-facing, in-cabin, and bird’s-eye-view cameras for a wide variety of safety applications. Additionally, the integrated audio DSP supports the latest voice assistants so a driver can get information and control their infotainment system without taking their hands off the steering wheel.


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