MediaTek to bring AI to cross platform consumer devices

MediaTek to bring AI to cross platform consumer devices

Technology News |
By Wisse Hettinga

Through a combination of hardware and software, an AI processing unit (APU), and NeuroPilot SDK, MediaTek will bring AI across its wide-ranging technology portfolio – a portfolio that powers 1.5 billion consumer products a year across smartphones, smart homes, autos and more.

MediaTek is also showing its current AI products for voice assistants, TVs and autonomous cars at CES 2018 where the company is demonstrating the power of AI and how it’s redefining today’s consumer devices.

Industry analysts suggest the AI industry will top $14 billion by 2023. Device makers across platforms are working to incorporate AI into more devices and need solutions that still deliver processing power, maintain battery life and are cost effective. Connected devices also now require more computing power at the edge rather than in the cloud for faster response times.

See also: AI, neural networks and the edge of the cloud

“2018 is a new era in device innovation. MediaTek is committed to enabling our partners and customers with technology advancements consumers demand through the power of AI integration with our chipsets,” said Jerry Yu, Corporate Vice President and General Manager of the Home Entertainment Business Group, MediaTek. “AI enhanced technology is quickly becoming part of the consumers’ every day experience.”

The NeuroPilot AI platform is focused on several key areas:

Edge AI enabler: MediaTek brings AI closer to the chipset level, for devices at the edge of computing, where deep learning and intelligent decision need to happen faster. This creates a strong hybrid of an edge-to-cloud AI computing system.
Edge AI efficiency: Through a balance of performance and power efficiency, MediaTek makes implementing and running AI applications efficient and practical across devices.
Enhanced AI: The platform uses AI to enhance features and applications people use every day in mobile devices and at home like intelligent camera imaging and voice and image detection or recognition.
Supports mainstream AI frameworks: — The AI platform operates in concert with existing neural processing SDKs including Google TensorFlow, Caffe, Amazon MXNet, Sony NNabla and more. At the OS level, MediaTek offers support for Android and Linux.
Software and Hardware: Along with designing chipset level AI technology – Artificial Intelligence Processing Unit (APU) – MediaTek will introduce an AI SDK. It will allow developers access to SOC level functions to build AI applications and systems across MediaTek chipsets and MediaTek powered devices.

See also: Inuitive and SoftBank join forces on IoT and AI

See also: Dell plans to invest $1B in IoT research

“Our customers and consumers want truly intelligent devices. From taking better photographs through the power of AI processing algorithms, to improved voice and face recognition and accurate sensor information for autonomous driving, AI and machine learning is the technology to drive consumer products forward,” said Yu. “With our broad range of chipsets, backed by our current and newly developed AI framework, MediaTek is poised to be a full ecosystem AI solution provider.”

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