Merger creates Swedish embedded design specialist

Merger creates Swedish embedded design specialist

Business news |
By Nick Flaherty

Two embedded system developers in Sweden have merged to create BitSim NOW.

The merger of BitSim in Stockholm and in Växjö with the 17 staff at NOW Electronics in Kista creates a specialist in FGPA design, sensor technology, edge computing, machine vision machine learning and imaging with 40 staff and 15 contractors.

“Our companies complement each other in terms of market position and competence, where we will get a substantial increase in the FPGA area,” said Philip Nyströmer (above right), CEO of NOW Electronics and the CEO of the merged BitSim NOW. “Together, we are now equipped to take on larger and broader assignments in our new premises.”

“We are looking forward to working with NOW Electronics’ talented developers and thereby increasing our activities in image processing and sensor technology” said Anders Sivard, CEO of BitSim.

The merger allows the combined company to meet growing demand for built-in, sensor-centred, and interconnected electronics systems, increasingly important for the whole industry.

BitSim, founded in 2000, developed a Python-based platform for  embedded Imaging/machine learning with HW acceleration. This followed an FPGA based Ethernet Camera platform built on its existing IP blocks called Pistonhead.

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