Mirror OLED display panels reveal ‘virtual fitting room’
The company showcased the OLED display integrated with Intel RealSense technology in the form of a ‘virtual necklace’ display for the world renowned Chow Sang Sang jewelry company.
The Samsung Display OLED panel technology provides a digital viewing platform for making the consumer purchasing experience more visually engaging. When Samsung’s OLED display technology is integrated with Intel RealSense technology, an interactive closet or ‘self-modeling’ wardrobe is created that can enable consumers to virtually ‘see’ clothes or other retail items from a realistic, customized perspective.
Together, the two technologies create a ‘virtual fitting room’ that will be used to help consumers see themselves wearing clothing apparel, shoes or jewelry that they might wish to buy. Once retailers adopt the combined Samsung-Intel ‘personalization’ virtual imaging solution, consumers will be able to go to leading stores around the world to see retail items in ways that will enhance point-of-purchase shopping.
The Intel technology claims to take human-computer interaction to the next level of visualization, which combines consumer-grade 3D cameras with an easy-to-use, automated library of stored ‘perceptions’ to simplify camera enhancement efforts of software developers.
The Samsung Mirror Display may also replace home mirrors in the future, providing digital information services to consumers in the same space where they now just have a traditional mirror.
Like the Samsung Mirror Display, the new Samsung Transparent Display will visually accentuate the gesture and voice control of Intel RealSense 3D-rotatable viewing system, with OLED’s vibrant Full HD video playback. Collectively, these features will enhance consumer-facing displays in car dealerships, and other innovative signage applications in public information and transportation environments, as well as at retail and hospitality/hotel locations.
Compared to conventional LCD alternatives for today’s digital signage market, Samsung Display’s Full HD Transparent OLED display panel has a higher color gamut (100 vs. around 70 percent of NTSC), sharply increased transmittance (45 percent vs. around 10 percent), and better clarity through a wider range of viewing angles. The panel features a transparency level of more than 40 percent, higher than the 10 percent level of today’s transparent LCD displays.
Samsung Display’s Mirror OLED display panel, with its more than 75 percent reflectance level, delivers at least 50 percent higher reflectance than competitive Mirror LCDs now in limited availability and a much improved color gamut (over 100 percent vs. around 70 percent of NTSC), as well as an exceptionally high contrast ratio (over 100,000:1 vs. 4000:1) and a much faster response time (less than 1 ms vs. 8 ms) than LCD transparent panels. In addition, the new mirror display technology does not need the ambient backlight for displaying on-screen images that LCD technology requires.
Samsung Display’s advanced OLED display panels will open up new possibilities for optimizing the potential for visually interactive computing technology. Intel RealSense is used to feature a front-facing camera that captures even the most subtle facial movements, precisely tracks widely varying finger and hand movements, and clearly distinguishes between backgrounds and foregrounds. In addition, the Intel technology includes a rear-facing camera that can accurately scan and measure rooms and objects, and a snapshot camera that can alter a photo’s background after a photo has been taken.
“Samsung Display’s revolutionary Transparent and Mirror OLED display solutions will drive retail and digital signage leaders, and their customers, to further innovate through greater manipulation of the Intel RealSense platform in order to deliver highly differentiated, exquisitely personalized customer experiences,” said Jose Avalos, worldwide visual retail director, retail solutions division, Internet of Things group, Intel Corporation.
Related articles and links:
https://www.samsungdisplay.com/eng/
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