Mobile application downloads to approach 48 Billion in 2015, says In-Stat

Mobile application downloads to approach 48 Billion in 2015, says In-Stat

Market news |
By eeNews Europe

“The prevalence of handset touchscreens is a significant development impacting the mobile applications market,” according to Amy Cravens, Senior Analyst. “The projected rapid penetration of touchscreen-enabled devices will allow more users to easily interact with mobile applications, thereby driving growth. Increased on-board memory capacity will also lead to a better user experience.”

According to a recent report “There’s an App for That: Smartphone Application Market Overcrowded but Downloads Continue to Rise”, touchscreens will account for nearly 90% of smartphones shipped in 2011, and will increase to nearly 100% in the next several years. Smartphones are expected to increase from 23% of total phone shipments in 2010 to 45% in 2015. In December 2010, the number of applications in the Apple App Store reached 350,000 while Android Market reached 80,000.

Survey results show that Apple and Android users are significantly more likely than BlackBerry users to have downloaded mobile applications. Smartphone applications are not only about 3G. Almost half of survey respondents report downloading applications over Wi-Fi. The report also provides an analysis of business models and market strategy, as well as a comparison of application usage among various devices, specifically Apple, Android, and BlackBerry-based devices. Forecast of application usage and revenues are segmented by OS, distribution channel, and region

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