Munich-based startups boost design automation using AI

Munich-based startups boost design automation using AI

Business news |
By Jean-Pierre Joosting

Munich-based startups CELUS, company that automates electronic circuit board design using AI, and MITAI, founded and owned by TDK to streamline the EMC process at the design level using AI, have announced a strategic partnership focused on driving innovation through automation in the electronics design industry to empower the global electronics community.

Both startups leverage AI to automate distinctive tasks in electronics development, allowing electronics designers to increase their design speeds, save cost and reduce time-to-market. Both startups are addressing the same audience, recognizing the strong complementary powers of each of their individual solutions.  

CELUS has developed a powerful technology that automates the early stage in the design process, capturing PCB architecture, schematics and BOM in record time with AI. Its Design Platform supports users early on in their electronic design projects by automating tedious manual workflows. This has reduced design times by up to 90%.

At the later design stages MITAI identifies and solves EMC issues at the PCB design level to simplify the testing process, further streamlining design flows. EMC compliance has significant impacts on costs and time-to-market for new products. The aim of the partnership is to ensure a smoother and easier running of projects for electronics designers than ever before.
Matthijs von Witte, Commercial Director at CELUS, states: “We at CELUS are committed to supporting a full eco-system of AI-supported tools that help the industry to increase productivity in electronic design. We share a common belief with MITAI that networking plays a vital role in the fast-paced SaaS market, where new technologies continuously emerge and disappear,” says von Witte, emphasizing the collaboration between both startups. “Our mutual conviction is that the future lies in automating electronics design through AI. By joining forces, we assure our customers that they will remain at the forefront of the latest trends in this dynamic market.”
Shadi Nemer, Head of Product at MITAI, adds: “We deeply understand the pressures our customers face in their busy schedules and daily operations. That’s why we are excited to come together and make things easier for them. By joining forces, we can make a greater impact on the electronics design community, minimizing the need for multiple interactions. Soon, MITAI and CELUS will be hosting collaborative educational webinars and events where our valued customers and the electronics community can directly engage with our team of experts.”

Over the past year, CELUS raised a €25M Series A funding round and announced a partnership with global components manufacturer Würth Elektronik, which amassed €1.33BN in sales last year. Mitai is an AI initiative that was spun out of TDK last year.



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