French giant Nexans has adopted technology from Authentic Vision to secure its products and supply chains and combat counterfeit cables.
The automated mobile authentication system, called Meta-Anchor, uses Holographic Fingerprint labels so that customers can verify the authenticity of Nexans products prior to the purchase.
The most important risk associated with counterfeit cable is cheating on the quantity of copper, which can have dramatic consequences. By reducing the diameter of the copper conductor, counterfeit cables can become abnormally hot when current is passed through them and cause a short-circuit and a fire outbreak.
The patented labels developed by Authentic Vision of Salzburg, Austria, have already been used on Nexans products packaging in Peru and Lebanon and are under deployment in other countries. The labels make it easy for customers or distributors to scan and verify the authenticity of a product with any smartphone.
The technology provides every product with a physically and digitally unique identifier (UID) and tracks counterfeiting attempts, thus providing valuable data for the prosecution of counterfeiters and fraudsters. Only three weeks after the Nexans launch, the first suspicious activities were recorded by the Group.
“Through our partnership with Authentic Vision, digital innovation plays a key role in our customers’ safety. It helps Nexans guarantee its products’ conformity in terms of manufacturing and safety standards”, said Jérôme Fournier, Vice-President Innovation at Nexans.
As part of the strategic agreement, Nexans is now planning to roll out and deploy Authentic Vision’s technology in products around the world to protect the brand and create consumer engagement.
“Our security labels are unique and absolutely copy-proof due to the physical randomness used in the production process. Even we are not able to duplicate or copy the labels ourselves”, Thomas Weiss, CEO of Authentic Vision states and points out that his company’s technology is also global and actionable: “Our solution provides customers with proof of authenticity, and in the event a fake attempt occurs, precise geo-location provides brands with actionable data.”
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