Next-generation automotive displays for SDVs
At CES 2024, LG Display will present its innovative automotive displays optimized for Software-Defined Vehicles (SDVs) aimed at both global automakers and auto parts companies.
Often referred to as ‘smartphones on wheels,’ SDVs are associated with an increase in the number of advanced automotive displays within a vehicle as various vehicle control and infotainment features continue to advance.
LG Display will showcase various large-sized automotive displays that completely cover the vehicle’s dashboard, leveraging differentiated technologies such as P-OLED, Advanced Thin OLED (ATO), and LTPS (Low-Temperature Polycrystalline Silicon) LCD.
The ultra-high-resolution P-OLED features a flexible plastic substrate for a lightweight and flexible panel. ATO, on the other hand, utilizes glass substrates to offer the core strength of automotive OLED at a more competitive price point. In addition, LTPS LCD is a high-performance panel that enables larger and higher-resolution displays compared to existing LCDs.
LG Display will also introduce its safety enhancement option, ‘Switchable Privacy Mode (SPM),’ which automatically adjusts the display’s viewing angle away from the driver’s line of sight to keep their eyes focused on the road. When active, content such as movies or games being displayed on the front passenger’s side is diverted away from the driver’s side so that only the passenger can watch it.
Furthermore, the company will also present products that offer new driving experiences while maximizing space efficiency within the limited confines of a vehicle, such as slidable and foldable OLEDs installed in the back of seats that can be hidden away or extended for use on demand.
“We will continue to strengthen our global leadership with our latest optimal automotive displays for the next generation of mobility,” said Byeong-koo Kim, Senior Vice President and Head of Auto Business Group at LG Display.
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