Next generation single-core smartphone platform targets entry level market.
Further, it is faster with an upgrade to a Cortex™-A7 core processor (up to 1.2 GHz) from the company’s previous generation.
Spreadtrum is introducing three chipsets with the launch of its next generation single-core smartphone platform. The SC7715, which is sampling now, is a single-core WCDMA smartphone chipset with integrated connectivity, supporting WCDMA/HSPA+ and EDGE/GPRS/GSM standards. It integrates a single-core Cortex™-A7 CPU running at speeds up to 1.2 GHz, a Mali 400 GPU for high performance graphics, as well as GPS, WiFi, Bluetooth® and FM functions. The chip also supports up to a 5 megapixel camera, 720p video and display resolution up to WVGA.
Spreadtrum is also sampling its next generation single-core EDGE smartphone chipset (SC6815) and will release a similar platform for TD-SCDMA (SC8815) in the second quarter.
“Our single-core smartphone platform provides a rich user experience to the consumer who is buying a smartphone for the first time,” said Dr. Leo Li, chairman and CEO of Spreadtrum Communications. “By integrating connectivity, we are able to bring down the total device cost for our customers which can help further improve end-market retail prices. This can help further open up mass market demand globally.”
According to U.K. research firm Mediacells, consumers in India and China will purchase more than 500 million smartphones in 2014, accounting for half of the total units that will be sold globally. Of these, more than 400 million consumers will be buying their first smartphone, underscoring the importance of entry level smartphones in these regions. “In 2014, the number of mobile internet users in the developing world will overtake those in the developed world for the first time,” said Brad Rees, managing director of Mediacells.
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