NFC chip shipments to surpass 1.2 billion by 2015
“As the costs of NFC chips decline, and NFC radios are combined with other chip functions, the cost to integrate NFC into handsets will be outweighed by the benefits,” says Allen Nogee, Research Director. “The growth of combo chips will also allow NFC radios to piggyback on technology that already has significant penetration in the market. For example, Bluetooth radios, which currently have 100% market penetration, can be integrated with NFC radios, making the choice to include NFC easy for OEMs.”
Today, the focus of the NFC market is shifting from payment applications that can be enabled by NFC, to marketing applications. With this focus shift, we expect retailers to begin pilot programs in the latter part of 2011 and into 2012 that incorporate smart posters into their signage and outdoor advertising strategies.
NFC will reach 30% global penetration by 2015 as global annual shipments of NFC chips will grow at a CAGR of 129% over the forecast period.
New In-Stat research, "NFC Chips and Tags: Worldwide Market Analysis and Forecast" provides insights into the market for NFC devices and components. It compares and contrasts NFC with other complementary and competitive technologies and looks at market drivers, including mobile payments, and market barriers.
For further information: www.instat.com.
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