Nordic, Amber partner for development, sales, marketing
Wireless IoT leader Nordic Semiconductor ASA (Trondheim, Norway) has teamed up with fabless electricity control firm Amber Semiconductor Inc. (Seattle, Wash) on chip development, sales and marketing initiatives.
The initiatives are based on both partners offering Nordic technology platforms that include Amber chips and on the development of reference designs for specific market segments and customers. The companies said that as the partnership matures there may be the deeper development collaboration.
“We are pleased to partner with AmberSemi on exploring productization and market opportunities around its breakthrough AC-to-DC conversion products and our semiconductor solutions,” said Geir Kjosavik, director for power management ICs at Nordic, in a statement issued by Amber. “As Nordic is expanding into wireless IoT markets that require AC power, we find AmberSemi’s compact power solutions an ideal complement to our own power management solutions for battery powered products. We feel that together, with AmberSemi, we can bring new transformative and very competitive semiconductor solutions to our current and new customers,” he concluded.
Thar Casey, CEO at AmberSemi, said: “As we enter the commercialization phase for our silicon products, this partnership with Nordic represents a significant inflection point and accelerator towards adoption of truly compelling and unique semiconductor solutions in the market.”
Amber uses digital control to manage electricity and this is increasingly important with the development of smart buildings that include electronic and wireless control of HVAC, smoke and gas detectors and smart lighting.
Casey added: “Our products enable dramatically smaller power solutions, creating space for a significant expansion of features in wirelessly integrated smart products, without a change in product formfactors. This dynamic is relevant, and disruptive to the crowded product structures of today’s IoT products.”
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