Optogan enters Italian lighting market with LEDisOne
For Optogan the expansion to Italy has been a key target, since the country is considered as the home market for architectural lighting. “Italy has always been one of the front runners in Solid State Lighting and is traditionally first in adopting new technologies and trends of the indoor lighting industry“, says Ove Sörensen, Senior Sales Director & Business Development at Optogan GmbH. “The potential for LED based lamps and luminaires in this country is on such a high level that we cannot afford to miss this strategic market.”
Besides the architectural lighting and retrofit business LEDisOne will also focus on sports field lighting and flood lighting. Regional sports clubs and associations have already expressed their interest, the company informed.
“So far our customers are mainly designers, architects, industrialists and public authorities, but our long-term goal is to collaborate with the government since there are development projects concerning an energy efficient re-design of cities”, stated Gabriele Demaria, Managing Director of LEDisOne. “Within the next year we plan to set up the company structure in terms of additional locations and manpower. We strongly believe we have found in Optogan the right partner to fulfil our ambitious targets.” LEDisOne will cover the Northern Italian region and will open a new sales office in Lugano, Switzerland in June 2012.
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