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Percepio replaces CEO after one year

Percepio replaces CEO after one year

Business news |
By Nick Flaherty



Percepio in Sweden has appointed a new chief executive, just a year after Adrian Leufvén was appointed from neighbouring telecoms software developer Enea. 

Andreas Lifvendahl now joins as Chief Executive Officer at Percepio to accelerate innovation and guide the company’s next stage of growth. As systems and applications get more complex, the company says it is looking to scale up its leadership around embedded software observability.

Lifvendahl joins Percepio as CEO joins from IMINT Image Intelligence AB (Imint), where as CEO since 2012 he grew the early startup into a publicly traded firm powering visual intelligence for over one billion Android smartphones globally. His previous experience includes senior roles at IAR Systems and serving on boards focused on emerging tech advancement.

“We are thrilled to welcome Andreas Lifvendahl as our new CEO,” said Johan Kraft, Founder and CTO of Percepio and former CEO. You can read our interview with him at Lauterbach teams for debug.

“The complexity of embedded and edge applications is exploding, and with it the need for observability into internal system behavior. Andreas’ track record ramping up technical organizations fits perfectly with our goal of establishing Percepio as the standard for embedded software observability,” said Kraft.

The company’s embedded observability platform enables organizations to optimize development productivity for embedded and edge devices. The Tracealyzer and DevAlert tools provide real-time visibility into complex embedded software behaviour which is increasingly important as system complexity rises.

“Percepio has built truly differentiated observability technology for embedded systems, a rapidly expanding market with unmet needs amid mounting software complexity pressures,” said Lifvendahl. “I look forward to leading this skilled team and innovative company through the next chapter of growth.” 

He holds an M.Sc. in Engineering Physics from Uppsala University along with academic credentials in business and finance. He currently serves on the boards of IMINT and Uppsala Innovation Centre.

 www.percepio.com

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