Philips syncs home lighting with 12 Monkeys TV series
The world’s first-ever immersive lighting experience will be available for an entire season of original series programming.
With 12 Monkeys, a drama based on the 1995 Universal Pictures film, will be aired on the Syfy TV channel by pairing the Syfy Sync second screen app with the Philips Hue connected lighting system brings a new dimension to immersive TV. The experience follows the success of this summer’s Sharknado 2, which, for the first time ever, enabled home viewers to sync their Philips Hue LED lighting system to accompany the soundtrack. With 12 Monkeys, audiences will get custom light tracks for a full 13 episodes.
12 Monkeys fans who pair the Syfy Sync app for phones and tablets with Philips Hue bulbs while watching the program will access a ‘light track’ – marrying the action on the screen to the lighting in a room – to offer a more immersive viewing experience. When combined, the app will detect audio cues from 12 Monkeys and translate them to the Web-enabled Hue system. Fans will then be enveloped in the onscreen action through ambient lighting effects designed to engage viewers.
Matthew Chiavelli, Vice President, Digital Media & Strategy for Syfy, said: “Syfy is consistently at the forefront of utilizing technology for transmedia storytelling. With Sharknado 2, our fan base whole-heartedly embraced the addition of Philips Hue to their viewing experience. The gritty drama that 12 Monkeys delivers offers a perfect opportunity for us to extend this exceptional capability throughout the entire first season.”
“We constantly look for new and innovative ways to create the optimal environment in the home through unique lighting experiences, from everyday tasks to deeper engagement with your favorite TV shows such as 12 Monkeys,” said Amy Huntington, president, Philips Lighting – Americas. “Working with Syfy on Sharknado 2, we gave viewers a whole new way to experience television and with 12 Monkeys our partnership pushes the envelope from a movie to the first television series with integrated light tracks.”
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