Premier Farnell to distribute ARM software tools in EMEA
The agreement will extend the distributor’s current franchise agreement in the Americas to distribute to EMEA, excluding Israel, through its Farnell element14 brand. This complements Premier Farnell’s ARM Powered design portfolio, which includes Atmel, Freescale, NXP, STMicroelectronics and Texas Instruments. Premier Farnell’s technical support engineers will receive training on ARM software development tools to provide first line support for customers.
Speaking about the agreement David Shen, Chief Technology Officer at Premier Farnell, said: “This agreement extends our capability in the EMEA region as we continue to support customers earlier in the design cycle by providing not just hardware products, but also software, services and technology solutions.”
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