Printed electronics enables prototypes of interactive bottle labels
Innovia produces Biaxially Oriented Polypropylene (BOPP) label substrates with the inclusion of printed electronics and LED die the two companies have made interactive bottle labels that activate a sequence of flashing lights when the bottle is held.
"Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment," said Scott White, CEO of PragmatIC Printing (Cambridge, England), in a statement.
Innovia Films exhibited the prototype electronic labels on their stand at the Packaging Innovations show held at the Business Design Centre in London.
"This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets," said Steve Langstaff, OPP product manager at Innovia Films (Wigton, England), in the same statement.
PragmatIC also announced that it has completed prototypes of a range of printed electronic security products working with De La Rue plc, a world-leading commercial security printer and papermaker.
The prototypes feature the premise that a visual feature, a light sequence or logo is triggered by consumer interaction. In this example no battery is required with power harvested wirelessly from a standard RFID or NFC reader.
For further information: www.pragmaticprinting.com.
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