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Qualcomm brings augmented reality technology to AR Alliance

Qualcomm brings augmented reality technology to AR Alliance

Business news |
By Jean-Pierre Joosting

Cette publication existe aussi en Français


The AR Alliance for augmented reality wearable devices has announced that Qualcomm Technologies has become the last founding member added to the board of directors.

The AR Alliance provides a supportive and neutral environment for organizations of all sizes to take an active role in advancing and strengthening the augmented reality hardware development ecosystem. Diverse organizations across the expanding, global AR ecosystem work together through the AR Alliance to speed innovation of breakthrough technologies and processes for building AR wearables and devices that create a meaningful and positive experience for users.

“The founding members are driving AR together,” said Dr. Bharath Rajagopalan, chair, AR Alliance, and director of strategic marketing, STMicroelectronics. “The promise of AR and its potential industry are so vast that there is ample room for all our member companies to work together. The AR Alliance is the place where concrete work takes place to harmonize approaches for advancing, unifying, and growing the global augmented reality supply chain and accelerating innovation. Qualcomm Technologies bring a key piece to the hardware ecosystem through enabling platforms for the development of applications, and with their years of experience in this space, their industry leading technology and deep market experience.”

“For over a decade, we’ve been committed to accelerating innovation and enabling the XR ecosystem with our Snapdragon® XR Platforms, powering many of the XR hardware available today,” said Said Bakadir, Senior Director, Product Management at Qualcomm Technologies, Inc.

The AR Alliance Founding Board Members are represented by STMicroelectronics, META, Essilor Luxottica, Corning, Dispelix, Optofidelity, MICROOLED, Google, and now Qualcomm Technologies.

www.thearalliance.org

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