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Qualcomm with $30 bn pipeline for automotive design wins

Business news |
By Christoph Hammerschmidt


Qualcomm flexed its muscles at its first Automotive Investor Day. The company calculated that its design-win pipeline in the automotive sector is now $30 billion.  This represents an increase of more than $10 billion for Qualcomm since the company announced its third quarter results. Primarily, the processor manufacturer attributes this to the growing adoption of its Snapdragon Digital Chassis solutions. In general, the pipeline growth is the result of significant design wins from automakers and Tier 1 suppliers that make Qualcomm the automotive industry’s partner of choice for next-generation vehicles.

Among other things, Qualcomm CEO Cristiano Amon announced an expanded cooperation with Mercedes-Benz. The Stuttgart-based carmaker plans to equip upcoming generations of its luxury cars with the Snapdragon Digital chassis. The two companies have already been working together for some time. For example, Mercedes installs digital cockpits based on the Snapdragon Cockpit platform. The telematics systems responsible for the Mercedes sedans’ external communication are based on Qualcomm’s Snapdragon automotive connectivity platform. The collaboration between the chipmaker and the carmaker now aims to provide customers with a personalised, intuitive and safe driving experience. 

As digital cockpits continue to play a critical role in enabling high-quality digital vehicle experiences, Mercedes-Benz is using the Snapdragon Cockpit platforms to develop intuitive and intelligent infotainment systems. Using Snapdragon Cockpit platforms, these next-generation systems are designed to deliver immersive in-vehicle experiences as well as highly intuitive artificial intelligence (AI) experiences for in-vehicle virtual assistance, natural vehicle-driver interactions and driver-passenger customisation.

Through the use of Snapdragon Automotive Connectivity Platforms, Mercedes-Benz vehicles will have wireless broadband connectivity, fast network response times and the reliability needed to support “always on, always connected” experiences and safety.

“Qualcomm Technologies has supported us for many years in delivering innovative solutions to our customers,” said Magnus Ostberg, Chief Software Officer, Mercedes-Benz AG. “Our relationship is critical to guiding the automotive industry through a time of extraordinary growth and technological upheaval.”

At the event, Qualcomm revealed details of its planned Snapdragon Ride Flex chip family. This will put Qualcomm in direct competition with the similarly positioned computing platform Drive Thor, which Nvidia recently unveiled. According to Qualcomm, this processor will be available in various configurations so that it can be economically deployed at multiple levels of the SAE scale for autonomous driving. To this end, there will be different expansion levels and combination options of hardware accelerators, for example for AI, cybersecurity, graphics display or the processing of camera signals. At the same time, the manufacturer intends to provide the necessary middleware, including a secure hypervisor and the associated development tools.

At its Investor Day, Qualcomm also announced another important automotive: Linux expert and open source protagonist Red Hat will work with Qualcomm to develop and roll out Linux-based operating systems with functional safety certification (ASIL-B) for next-generation vehicles running on the Snapdragon Digital Chassis platform. This will create a series of open and scalable cloud-connected platforms to be deployed in the vehicle domains of telematics and connectivity, digital cockpit and advanced driver assistance (ADAS).

By using Red Hat In-Vehicle Operating Systems with Snapdragon Digital Chassis platforms, automakers can drive the development of software-defined vehicles and accelerate the deployment of new cloud-connected digital services, the chipmaker promises. This will create new opportunities for deeper customer engagement and service-based business models that can be updated via the cloud throughout the life of the vehicle. In addition, automakers will have the opportunity to redefine the driving experience for their customers by offering seamless connectivity and more intelligence for a safer, smarter and more immersive experience.

https://www.qualcomm.com/

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Daimler, Nvidia co-develop software-defined vehicle architecture


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