Renesas says it has been promoting structural reforms as part of its 100-day Project in which the company reviewed all of its management resources. As integrations have proceeded for the 100-day Project, Renesas further discovered issues that need to be resolved during the first year after the merger between NEC Electronics Corporation and Renesas Technology Corp. (effective April 1, 2010).
The new Marketing Business Unit will operate in line with the company’s strategy to promote cooperation between the core MCU business and the Analog & Power Devices business and further strengthen profitability by integrating the marketing forces of both of these businesses.
Renesas Electronics has positioned the mobile platform business as a new focus for the company, with an emphasis for expanding the business worldwide, and established Renesas Mobile Corporation, which commenced operation in December 2010, by transferring the wireless modem business acquired from Nokia Corporation to Renesas Electronics together with Renesas Electronics’ mobile multimedia business, which belonged to one of its SoC Business Units.
The remaining SoC business, responsible for businesses in industrial and imaging (digital cameras, printers, game consoles, etc) and the SoC Business Unit that promotes SoC businesses for the field of home multimedia including digital consumer electronics will be integrated into one BU, the new SoC Business Unit, which is in charge of SoC businesses for the field of industry & network, imaging devices, home multimedia and others.
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