RS Components revamps its website to increase focus on its e-centric vision
The new website represents the latest step in a plan to put eCommerce firmly at the heart of the company’s business, ensuring that RS customers enjoy the best and most relevant online experience, regardless of location or browsing device. The launch follows extensive research by RS into its customers’ use of the website and takes the best examples offered by consumer websites from around the world.
The new functionality enables customers to more easily search the products that they want and to access an array of 3D CAD models. The website’s enhanced search algorithm delivers more relevant content and allows customers to tailor their results in their own way. Additional major enhancements include clearer pricing, instant stock availability and ‘Compare View’, which delivers a more intuitive product comparison.
Alongside its website, RS offers market-leading web-based procurement solutions for small and large companies. In the financial year ended March 2011, these channels delivered sales worth £575m having grown by 37%. Over 53% of the Group’s revenues are now being generated via online channels and this is set to rise further as the company delivers on its eCommerce strategy, building a £1Bn+ eCommerce business at its heart.
The new RS UK website can be found at: www.rswww.com