Rugged smartphone targets demanding work environments

Rugged smartphone targets demanding work environments

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By eeNews Europe

A survey of smartphone users that now use a rugged phone, organised by Cat phones, revealed that 80% had damaged a handset in the last five years. Half had cracked or shattered the display, and just less than half had damaged a phone by accidentally dropping or immersing it in water. And about a third had components, covers or other parts of their devices break off, typically when dropped.

Separately, focus groups with professional tradesmen and outdoor workers, emphasised that damaging handsets in demanding work environments is a common problem. More than half of those spoken to had cracked or broken their phone screen, for example. The perceived lack of attractive, rugged alternatives was a key reason for unsuitable devices being used even though many of those questioned had damaged their phones multiple times (Source: Focus groups organised and run by Bullitt Group, Q4 2014).

The Cat S40 has been designed to address these problems and appeal to the 85 million people working in construction globally, by combing superior rugged protection and smartphone performance while retaining the looks of a stylish must-have handset.

Stand-out features of the S40 include:

  1. Drop tested up to 1.8 meters onto concrete;
  2. IP68 and exceeds Mil-Spec 810G – water, dust and shock proof;
  3. Super Bright Display capable of being read in direct sunlight;
  4. Large capacity battery;
  5. Corning® Gorilla® Glass 4;
  6. Glove-On Working Technology;
  7. Wet-Finger Tracking Technology;
  8. Waterproof warning sensors lets user know when the phone isn’t waterproof (and shows animation of how to correct this);
  9. Dedicated app store featuring the latest apps relevant to outdoor working and lifestyles (as well as full access to Google Play);
  10. Own range of Cat branded rugged accessories.

Retailing at 429 Euros or 399.99 GBP the S40 will be launched in 60 plus countries from August 1st, 2015.

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