Rutronik joins the China Electronics Distributor Alliance

Rutronik joins the China Electronics Distributor Alliance

Market news |
By eeNews Europe

CEDA is a non-profit organization that delivers service to electronics component distributions and related parties with fully supports from international and local Chinese distributors as well as government. The establishment of CEDA has far-reaching significance in getting government support and integration industrial resources to strongly promote franchised distributors’ value-added services and development of supply chain service in China through serving CEDA members and encouraging information sharing among CEDA members.

Lambert Hilkes, General Manager of Rutronik Asia, said: "We strongly support CEDA and expect to work together with CEDA to enhance standards and regulations in China’s distribution area. West China is always our important market focus and it hosts many of our clients. We expect to serving China design engineers with high quality products and services and accelerating China innovation activities."

Wenhai Chen, Vice President of China Electronics Appliance, CEDA executive board member said: "We welcome Rutronik join CEDA! Rutronik has been supporting west engineers’ design and purchasing needs in the area of industrial, energy and automotive electronics area, which help China’s update of our electronics industry."

In 2011, Rutronik established its Asian presence with the Asian headquarter in Hong Kong and subsidiaries in Shanghai, Shenzhen, Chengdu and Taipei. All customers in the Asian region are supplied with the complete Rutronik product portfolio from the warehouse in Hong Kong. Above that, Rutronik offers comprehensive technical and commercial support across the entire portfolio. The Asian operation is headed by Lambert Hilkes, General Manager Rutronik Asia, who reports directly to CEO Thomas Rudel.

Visit Rutronik at

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