Samsung, Apple to push OLED displays to TVs, computers

Market news | July 25, 2023

By Peter Clarke

With the growth in the market for mobile phones and TVs slowing down, OLED for mobile PCs is emerging as a new market, according to Omdia.

Overall the area demand for OLED displays will grow by 11.0 percent compound annual growth rate (CAGR) from 2022 to 2030, the market research firm has said. And the OLED market share in the smartphone display market has increased rapidly from 30 percent in 2020 to 42 percent in 2022. That share is expected to continue rising.

OLED area demand forecast by application sector. Source: Omdia.

But major brands are also gradually adopting OLED panels in premium TVs and consumer electronics such as notebooks and tablets.

Sales of OLED TVs have been relatively slow due to a sharp drop in LCD prices but with wholehearted adoption of OLED by Samsung the OLED TV market is expected to grow after 2024.

“From 2024, Apple will adopt OLED in iPad Pro models in earnest, and as a result, we anticipate demand for OLED panels for mobile PCs will increase rapidly,” said Ricky Park, an an analyst with Omdia’s display research group, in a statement. “In an optimistic scenario where Apple actively adopts OLED and its rivals follow suit, mobile PC OLED panel demand on an area basis is forecasted to grow at a 34 percent CAGR,” he added.

The possibility of OLED being adopted in laptop computers to displace LCD displays is increasing, Omdia said.