Samsung applies for QLED TV trademark, readies for quantum dot overhaul
Up to now, the company has had the habit of releasing trademarked products within one to two years of applying for a trademark. Samsung is very aggressive with its QLED roadmap, making public that quantum dots are due to take over OLED in its production of large TV sets (see Quantum dots to take over OLED at Samsung).
According to industry, QLEDs have the potential to outweigh OLEDs based on their operational lifetime, production cost and their colour rendering. This new trademark application could be interpreted as an expression of the company’s confidence in this technology and a pending commercial release.
With QLED TVs, the Korean giant hopes to overrun OLED TVs’ popularity in the premium TV market currently dominated by archrival LG Electronics.