Samsung expands Exynos, ISOCELL brands to automotive
The two new automotive solution brands — Samsung Exynos Auto and Samsung ISOCELL Auto – are designed, says the company, to bring cutting-edge application processor and image sensor technology solutions to the road.
“Samsung’s new automotive brand solutions – Exynos Auto and ISOCELL Auto – bring Samsung’s market-proven technologies to automotive applications with enhanced features and durability required by the market,” says Kenny Han, vice president of Samsung’s Device Solutions Division. “With fast telecommunication, accurate sensing and powerful processing capabilities, Samsung’s Auto-branded solutions will enable new driving experiences to next-generation smart vehicles.”
Exynos Auto processors meet industry requirements for harsher environments, enabling automotive manufacturers to develop applications such as infotainment, advanced driving assistance systems (ADAS), and telematics. Exynos Auto processors are sorted into three sub-categories: Exynos Auto V series for advanced in-vehicle infotainment (IVI) systems; Exynos Auto A series for ADAS; and Exynos Auto T series for telematics solutions.
The company’s ISOCELL Auto sensors, says the company, provide greater visibility of the road and surroundings even in low-light environments, while enabling more precise identification of objects. This allows, for example, vehicles to perceive road conditions or potential hazards even when driving through tunnels or other high-contrast environments.
The Exynos Auto and ISOCELL Auto products are being demonstrated at the International Suppliers Fair (IZB) in Wolfburg, Germany (October 16 to 18).
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