Samsung rebrands its application processors
According to Seh-Woong Jeong, executive vice president of marketing, System LSI Division, Samsung Electronics, application processors for the mobile market are one of Samsung’s flagship products in its semiconductor business said, adding: "We are excited to introduce the brand name of Exynos for Samsung’s application processor family. As consumers demand more from their mobile products, Samsung’s Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life."
Exynos is intended to echo Samsung’s ‘smart and green’ strategy adopted by its semiconductor devices and solutions developed specifically to support the stringent performance and power requirements of mobile devices. Smart refers to high-performance aspect and Green represents low power features of Samsung’s application processors. Exynos originates from the Greek words smart (exypnos) and green (prasinos).
The new naming system will be first applied to the dual core processor codenamed Orion, which was announced in September 2010. Carrying the name Exynos 4210, Samsung’s powerful 1GHz dual-core application processor is scheduled for production next month.