Samsung starts its first drone deliveries in Ireland

Samsung starts its first drone deliveries in Ireland
Business news |
A partnership with Manna in Ireland marks first drone delivery service for Samsung globally
By Nick Flaherty


Samsung Electronics has teamed up with Manna Drone Delivery in Ireland to deliver its Galaxy devices, including the S21 Ultra, the Galaxy Buds Pro, the Galaxy Tab S7, the Galaxy Watch 3, and the recently launched Galaxy A Series.

The new service, which is a first for Samsung globally, will provide an end-to-end contactless service for customers from their initial online order through the company’s Irish eStore, right through to fulfillment.

The service will first be made available to customers based in Oranmore with Samsung and Manna keen to expand this service nationwide in the future. Manna uses custom-developed aerospace grade drones to deliver products directly to customer’s homes. The drones fly at an altitude of 50-80 meters and a speed of over 60km/h, with delivery to homes in Oranmore within 3 minutes.

The drone delivery option will be available to Oranmore-based customers who purchase a Galaxy device via from today.

“To be able to deliver our products to our customers within three minutes of leaving the dispatch centre is a brilliant example of innovation in motion. Superior customer experience is at the heart of what we do and with this new service we are embracing what we believe will be the future of retail,” said Eamonn Grant, Head of Online for Samsung Ireland. “In the current environment, there is no better time to provide a contactless alternative to ‘click and collect’ and we are really thrilled to be partnering Manna to achieve this.”

The fleet of autonomous drones is operated by Manna directly from the restaurant, dark kitchen or retail premises and is accessible via API to food tech providers and online food platforms alike in a channel-agnostic manner.

“This partnership with Samsung marks the first of its kind in the world. To date, we have been working with Tesco and local businesses to deliver grocery, hot food, books and pharmacy items, to people in the area. We recognize that the potential for the application of drone delivery is enormous. It’s for this reason we are genuinely excited to be embarking on this next chapter with them,” said Alan Hicks, CTO of Manna.

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