Samsung targets Apple with SuperAMOLED tablet onslaught

Samsung targets Apple with SuperAMOLED tablet onslaught

Technology News |
By eeNews Europe

The 10.4-inch Galaxy Tab S and the 8.4-inch Galaxy Tab S will comprise the company’s flagship ‘S’ series of tablets and will aim to boost Samsung’s global tablet market share from 22 percent in the first quarter of 2014 to try and reach or surpass Apple’s stranglehold on the market which saw the US giant attain 33 percent share during the same period.  Apple’s share slid from 40 percent in the previous quarter.

The new Samsung tablets compare favorably to Apple’s iPad Air and iPad Mini specifications in terms of weight, screen size, pixel density, and slimness.

The Galaxy Tab S boasts a high-res SuperAMOLED display with 2,560 x 1,600 resolution to rival iPad’s ‘retina’ display. Samsung claims the company’s screen technology provides better color and deeper contrast while consuming less power than the LCD displays in most tablets. Samsung had kept its SuperAMOLED display technology only for the company’s smartphones.

Both wafer-thin tablets measure 6.6mm as compared to the 7.5mm set by Apple’s latest iPads.

The 10.5-inch and the 8.4-inch Tab S have a slightly higher pixel density than existing iPads. Samsung’s 10.5-inch model offers 287ppi as compared to the iPad Air’s 264ppi and the 8.4-inch Tab S has a 359ppi screen which compares to the iPad Mini’s 326ppi display.

Both Samsung tablets are available in a 16GB capacity and for now, the Tab S will be Wi-Fi-only.

Both Samsung tablets are equipped with Android 4.4 KitKat running on a Samsung Exynos 5 Octa CPU with 3 GB RAM. The eight-core CPU can jump back and forth between a 1.9 GHz quad-core processor and a 1.3 GHz quad-core processor depending on the task. The 10.5-inch model has a 7,900 mAh battery on board while the 8.4-inch model features a 4,900 mAh battery.

To optimize the viewing experience, Samsung has also equipped the Tab S with an adaptive display, which will change the white balance of the tablet based on the ambient light. The screen claims to have less reflectivity in bright sunlight.

Samsung’s Adaptive Display technology changes the screen’s saturation and brightness while certain apps are being used, and an RGB sensor detects ambient light to adjust white balance on the fly. The Tab S also claims to be capable of supporting 11 hours of 1080p video playback.

Samsung also claims to have pumped up the picture quality by bringing a wider color range to the screen than the company’s preceding devices. HD quality has also been announced to address the burgeoning Netflix and YouTube generation.

"It portrays the true colors that content creators intended," Michael Abary, a senior vice president at Samsung Electronics America.

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