Screen size is the leading indicator of tablet usage, says NPD In-Stat
“As the tablet market continues to heat up, manufacturers are striving to differentiate next-generation products to compete with the iPad,” according to Stephanie Ethier, Senior Analyst. “Screen size has emerged not only as a key differentiator, but also the leading indicator of different tablet usages. New NPD In-Stat research highlights top tablet usage scenarios based on device screen size and provides market insight based on the different tablet form factors. For example, devices with smaller form factors in the 3.5" to less than 7.0" range, spanning PMP and tablets categories, best serve entertainment needs that are typically considered complementary to everyday activities like commuting, exercising, and other on-the-go activities.”
The research indicates that worldwide shipments for devices with screen sizes between 3.5" to less than 7.0” will decline throughout the forecast period to 15.6 million in 2016. Despite anticipated price erosion, revenue in the 7.0" to less than 8.5" form factor represents one of the brightest spots in the tablet market due to anticipated Amazon Kindle Fire demand.
Due to continued iPad success, tablets in the 9.7” to less than 11” form factor category will represent 65% of worldwide tablet shipments. The bill of materials for a 9.7” tablet will fall to US$246 by 2016 due primarily to strong consumer demand and declining display costs.
Visit NPD In-Stat at www.in-stat.com
If you enjoyed this article, you will like the following ones: don't miss them by subscribing to :
